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商品詳細
Marketing Strategy : A Decision-Focused Approach. 8th ed.
・ISBN 978-0-07-802894-6 soft US$ 230.99
￥54,120.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Walker, Orville C., Jr. / Mullins, J. W., |
|---|---|
| 出版社 | (McGraw-Hill/Irwin, US) |
| 出版年月 | 2014 |
| ページ数 | 384 pp. |
| 言語 | ENG |
| ニュース番号 | ＜608-L365＞ |
解説
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.