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Controversies in Contemporary Advertising. 2nd ed.
・ISBN 978-1-4522-6107-2 paper GB£ 125.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-0719-7807-8
| 著者・編者 | Sheehan, Kim Bartel, |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2014 |
| ページ数 | 336 pp. |
| 言語 | ENG |
| ニュース番号 | ＜608-L363＞ |
解説
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.