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Strategic Financial and Investor Communication : The Stock Price Story. 戦略的財務・投資のコミュニケーション－株価
・ISBN 978-0-415-81205-4 hard GB£ 210.00
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・ISBN 978-0-415-81206-1 paper GB£ 82.99
￥26,291.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-06951-6
| 著者・編者 | Westbrook, Ian, |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 292 pp. |
| 言語 | ENG |
| ニュース番号 | ＜608-991＞ |
解説
In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests, they will be overlooked, their cost of capital will increase and stock price will suffer.
In Strategic Financial and Investor Communication: the stock price story Ian Westbrook, principal of Australia's leading independent financial communications firm, argues just this: stock price is more a story than a number. Moreover, the book will teach you how to tell your own story by guiding you through the fast-paced world of financial corporate communication with a professional's pragmatism as well as academic rigour.
Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and corporate media cannot ignore.