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Basic Marketing

Basic Marketing : A Marketing Strategy Planning Approach. 19th ed. ［ペーパー版］ベーシック・マーケティング　第19版

・ISBN 978-1-259-06076-2 paper Int'l ed.

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お問い合わせ

著者・編者Perreault, William D., Jr. / Cannon, J. P. / McCarthy, E. J.,
出版社(McGraw-Hill/Irwin, SI)
出版年月2013
ページ数784 pp.
言語ENG
ニュース番号＜608-980＞

解説

Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent "best practices," and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.