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Fundamentals of Selling : Customers for Life through Service. 13th ed. ［ハード版］小売の基礎 第13版
・ISBN 978-0-07-786101-8 hard US$ 246.17
￥57,677.- (税込) ※（※）価格はご注文時の参考価格となります。
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お気に入り
★★★
| 著者・編者 | Futrell, Charles M., |
|---|---|
| 出版社 | (McGraw-Hill/Irwin, US) |
| 出版年月 | 2013 |
| ページ数 | 672 pp. |
| 言語 | ENG |
| ニュース番号 | ＜608-963＞ |
解説
Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.