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商品詳細
Scenario-based Strategic Planning : Developing Strategies in an Uncertain World. シナリオに基づいた戦略的計画 －不確実な世界において戦略を展開する－
・ISBN 978-3-658-02874-9 hard
| 著者・編者 | Schwenker, Burkhard / Wulf, T. (eds.), |
|---|---|
| シリーズ | Roland Berger School of Strategy and Economics |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2013 |
| ページ数 | 229 S. |
| 言語 | ENG |
| ニュース番号 | ＜608-902＞ |
解説
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.