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Handbook of Strategic e-Business Management. 戦略的電子商取引管理ハンドブック
・ISBN 978-3-642-39746-2 hard EUR 199.99
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お気に入り
★★★
| 著者・編者 | Martínez-López, Francisco J. (ed.), |
|---|---|
| シリーズ | Progress in IS |
| 出版社 | (Springer, GW) |
| 出版年月 | 2013 |
| ページ数 | viii, 1023 pp. |
| 言語 | ENG |
| ニュース番号 | ＜608-889 608-L337＞ |
解説
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications.
The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.