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Successful Social Networking in Public Libraries. 公共図書館における成功裏のソーシャル・ネットワーキング
・ISBN 978-0-8389-1167-9 soft US$ 59.00
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| 著者・編者 | Crawford, Walt, |
|---|---|
| 出版社 | (ALA, US) |
| 出版年月 | 2013 |
| ページ数 | 152 pp. |
| 言語 | ENG |
| ニュース番号 | <608-24> |
解説
Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded public libraries with high-profile employees. Now Crawford's Successful Social Networking in Public Libraries fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining more than 6,000 libraries across the US, Crawford
- Analyses social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite different ways
- Offers many examples that will help other libraries establish or refine their own social networking activities
- Presents several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with communities?"
- Gives libraries guidelines to set social networking goals and conduct ongoing evaluation
- Includes illuminating comments from numerous librarians on the front lines of communication
Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital outreach and marketing through social networking.