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Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising.
・ISBN 978-3-658-02364-5 hard EUR 49.99
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| 著者・編者 | Rosengren, Sara / Dahlen, M. / Okazaki, Shintaro (eds.), |
|---|---|
| シリーズ | European Advertising Academy |
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2013 |
| ページ数 | xii, 408 S. |
| 言語 | ENG |
| ニュース番号 | ＜607-L473＞ |
解説
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.