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商品詳細
Health, Tourism and Hospitality : Spas, Wellness and Medical Travel. 2nd ed.
・ISBN 978-0-415-63864-7 hard GB£ 185.00
￥58,608.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-0-415-63865-4 paper GB£ 83.99
￥26,607.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Smith, Melanie / Puczko, L., |
|---|---|
| 出版社 | (Routledge, UK) |
| 出版年月 | 2014 |
| ページ数 | 508 pp. |
| 言語 | ENG |
| ニュース番号 | ＜607-L408 607-L467＞ |
解説
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services.
The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include:
- Expanded coverage to the hospitality sector with a particular focus on spa management
- New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market
- Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty
- New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others
Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.