株式会社極東書店トップ ＞ 商品一覧 ＞ Tribal Marketing, Tribal Branding : An Expert Guide to the Brand Co-creation Process.
商品詳細
解説
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.