株式会社極東書店トップ ＞ 商品一覧 ＞ The Meaningful Brand : How Strong Brands Make More Money.
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解説
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.