株式会社極東書店トップ商品一覧Foreign Market Subsidiary Mandates : A Select and Temporary MNC Phenomenon?

商品詳細

Foreign Market Subsidiary Mandates

Foreign Market Subsidiary Mandates : A Select and Temporary MNC Phenomenon? 外国市場の子会社の権限-厳選された一時的な多国籍企業の現象?

・ISBN 978-3-658-02667-7 soft EUR 49.99

¥13,361.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り
著者・編者Lohr, Nicolas,
出版社(Springer Gabler, GW)
出版年月2013
ページ数xix, 294 S.
言語ENG
ニュース番号<607-851>

解説

?This book investigates how foreign subsidiaries of multinational corporations expand their presence and functional scope into foreign territories. It thereby focuses on how cross-border subsidiary mandates are obtained and how they develop over time. Multiple case-studies based on in-depth interviews with HQ and subsidiary management suggest that subsidiary internationalization represents a select MNC phenomenon and that associated foreign market mandates are only of temporary nature. Foreign subsidiaries appear to receive cross-border responsibility if their value proposition for overcoming liability of inter-regional foreignness is capable of more than offsetting any risk increase that stems from principal-agent relationships between corporate headquarters and foreign subsidiaries. Following the initial mandate gain, the subsidiary's restrained access to HQ-like functions, intra-MNC competition and altering localization degrees in the market covered by the mandate puts the sustainability of cross-border responsibilities at risk. As a consequence, internationalization trajectories of foreign subsidiaries often follow discontinuous rather than gradual evolutionary paths. In addition, cross-border subsidiary mandates often appear to be predefined and temporary in nature. They might actually have a limited life span from their very conception.