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Foreign Market Subsidiary Mandates : A Select and Temporary MNC Phenomenon? 外国市場の子会社の権限-厳選された一時的な多国籍企業の現象?
・ISBN 978-3-658-02667-7 soft EUR 49.99
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| 著者・編者 | Lohr, Nicolas, |
|---|---|
| 出版社 | (Springer Gabler, GW) |
| 出版年月 | 2013 |
| ページ数 | xix, 294 S. |
| 言語 | ENG |
| ニュース番号 | <607-851> |
解説
?This book investigates how foreign subsidiaries of multinational corporations expand their presence and functional scope into foreign territories. It thereby focuses on how cross-border subsidiary mandates are obtained and how they develop over time. Multiple case-studies based on in-depth interviews with HQ and subsidiary management suggest that subsidiary internationalization represents a select MNC phenomenon and that associated foreign market mandates are only of temporary nature. Foreign subsidiaries appear to receive cross-border responsibility if their value proposition for overcoming liability of inter-regional foreignness is capable of more than offsetting any risk increase that stems from principal-agent relationships between corporate headquarters and foreign subsidiaries. Following the initial mandate gain, the subsidiary's restrained access to HQ-like functions, intra-MNC competition and altering localization degrees in the market covered by the mandate puts the sustainability of cross-border responsibilities at risk. As a consequence, internationalization trajectories of foreign subsidiaries often follow discontinuous rather than gradual evolutionary paths. In addition, cross-border subsidiary mandates often appear to be predefined and temporary in nature. They might actually have a limited life span from their very conception.