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Advertising and Society : An Introduction. 2nd ed.
・ISBN 978-0-470-67309-6 paper US$ 51.95
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| 著者・編者 | Pardun, Carol J. (ed.), |
|---|---|
| 出版社 | (Wiley-Blackwell, UK) |
| 出版年月 | 2013 |
| ページ数 | 312 pp. |
| 言語 | ENG |
| ニュース番号 | ＜606-L313＞ |
解説
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.
- Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
- Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
- Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented
- Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
- Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion