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商品詳細

Open Evaluation

Open Evaluation : Integrating Users into the Selection of New Product Ideas. 開かれた評価-新製品のアイディアの選択に利用者を統合する

・ISBN 978-3-8349-4486-3 soft EUR 49.99

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お気に入り
著者・編者Haller, Jörg,
シリーズMarkt- und Unternehmensentwicklung / Markets and Organisations
出版社(Springer Gabler, GW)
出版年月2013
ページ数xxi, 233 pp.
言語ENG
ニュース番号<606-783>

解説

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book "Open Evaluation" proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. ?