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It's Not Just PR : Public Relations in Society. 2nd ed. 社会における広報 第2版
・ISBN 978-1-118-55400-5 paper US$ 45.95
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| 著者・編者 | Coombs, W. Timothy / Holladay, S. J., |
|---|---|
| 出版社 | (Wiley-Blackwell, UK) |
| 出版年月 | 2014 |
| ページ数 | 160 pp. |
| 言語 | ENG |
| ニュース番号 | ＜606-782＞ |
解説
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars