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Understanding the Global Market : Navigating the International Business Environment. グローバル市場を理解する－国際経営環境を切り抜ける
・ISBN 978-1-4408-0301-7 hard US$ 58.00
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 979-82-16-02987-8
| 著者・編者 | Keillor, Bruce D., |
|---|---|
| 出版社 | (Praeger, US) |
| 出版年月 | 2013 |
| ページ数 | 106 pp. |
| 言語 | ENG |
| ニュース番号 | ＜606-737＞ |
解説
This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.
The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.
A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.