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Global Strategies in Retailing : European and Asian Experiences. J.ドーソン、向山雅夫編 小売グローバル戦略 －日本・ヨーロッパの先端小売企業の経験的実証－
・ISBN 978-0-415-64429-7 2014 hard GB£ 171.99
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・ISBN 978-0-367-86749-2 2019 paper GB£ 46.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-07963-8
| 著者・編者 | Dawson, John / Mukoyama, Masao (eds.), |
|---|---|
| シリーズ | Routledge Studies in International Business and the World Economy |
| 出版社 | (Routledge, UK) |
| ページ数 | 254 pp. |
| 言語 | ENG |
| ニュース番号 | ＜605-715 250-89575＞ |
解説
Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases.
The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored.
Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.