株式会社極東書店トップ ＞ 商品一覧 ＞ Sports Marketing : Creating Long Term Value.
商品詳細
Sports Marketing : Creating Long Term Value. スポーツ・マーケティング－長期的価値を創造する
・ISBN 978-1-84844-841-4 hard GB£ 134.00
￥42,451.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
・ISBN 978-1-78254-819-5 paper GB£ 59.95
￥18,991.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Davis, John A. / Hilbert, J. Z., |
|---|---|
| 出版社 | (E. Elgar, UK) |
| 出版年月 | 2013 |
| ページ数 | 304 pp. |
| 言語 | ENG |
| ニュース番号 | ＜605-713＞ |
解説
Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will:
- Define key sports marketing ingredients
- Provide mini-case examples of various sports around the world
- Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and
- Describe measures of the various sports marketing activities.
This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.
Contents:
Introduction
1. Sports Marketing Value Chain: Roles and Interdependencies
2. The Sports Marketing Context
3. Sports Histories and Sports Fans
4. Fans - Delivering Value through Deep Relationships
5. Association Benefits of Sports Marketing
6. Sports Marketing Measures
7. Sports Marketing Strategy and Activation Planning
8. The Sports Marketing Fusion
9. Sports Marketing Touchpoints and Customer Journeys
10. Sports Marketing - Leadership and Organizations
11. Traditional Advertising
12. Social and Digital Advertising
13. Sports Marketing Revenues
14. Sponsorship and Event Management
15. Licensing and Merchandising
Index