株式会社極東書店トップ商品一覧Multinational Firms in China : Entry Strategies, Competition, and Firm Performance.

商品詳細

Multinational Firms in China

Multinational Firms in China : Entry Strategies, Competition, and Firm Performance. 中国の多国籍企業-参入戦略、競争、企業の業績

・ISBN 978-0-19-968707-7 2013 hard GB£ 127.50

¥40,392.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り

・ISBN 978-0-19-874323-1 2015 paper GB£ 37.99

¥12,035.- (税込) (※)価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り

電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-19-176692-3

著者・編者Chang, Sea-Jin,
出版社(Oxford U. Pr., UK)
ページ数262 pp.
言語ENG
ニュース番号<611-689>

解説

As a consequence of aggressive competition, Chinese industries have become increasingly consolidated. While the extent to which emerging local firms can challenge well-established multinational firms varies by industry, there are common characteristics of 'winners' within each firm type. A handful of multinational and local firms emerged victorious by acquiring small, weak, and regional players to become truly national players. During this process, weaker multinational firms were crowded out of the market by stronger multinationals as well as by emerging local powerhouses. The successful local firms that survive competition in China have global ambitions and venture into international markets, challenging foreign multinational firms in the global marketplace. This book examines how multinational firms grew their operations in China and how successful local firms emerged from the restructuring process, as well the competition between them, in the fierce marketplace of China's economic reform. While anecdotal evidence on this topic is widespread, there exists no comprehensive research. This book seeks to address this gap by rooting its discussion in the author's extensive and rigorous statistical analyses and detailed case studies across five industries: consumer products, beer, telecom, automobile, and steel.