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Latino candidates and voters are playing an increasingly critical role in American politics. This timely book challenges prevailing impressions about their unshakable loyalty to the Democratic Party and analyzes what that can mean for the GOP.

As Latinos continue to mature within the American political system, the electoral math of presidential politics makes it clear that their recruitment into the GOP is essential for the party's survival. The Latino Face of the GOP: Republican Recruitment of Hispanic Americans in a New Era of Politics challenges the conventional wisdom on Latino political congruence with the Democrats, revealing the soft underbelly of that allegiance and the opportunities it creates for the GOP.

Based on decades of political research by the author and others, this insightful book examines widely held-and largely erroneous-assumptions about the viability of a successful relationship between Latinos and the Republican Party. Starting with an overview of the historical relationship between Hispanic-Americans and the GOP, it goes on to analyze commonalities and areas of friction that have emerged over the past several decades. This thought-provoking volume also looks at the necessity of Latino recruitment by the Republican Party, and at how that recruitment can and must be successful if the party is to thrive.

* Findings based on original, empirical research

* Citations on participation, mobilization, and Latino politics