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商品詳細

Name: Using Information to Develop a Culture of Customer Centricity : Customer Centricity, Analytics, and Information Utilization.
Author: Loshin, David / Reifer, A.
ISBN: 978-0-12-410543-0

Using Information to Develop a Culture of Customer Centricity : Customer Centricity, Analytics, and Information Utilization. 顧客中心の文化の発展のために情報を利用する

・ISBN 978-0-12-410543-0 paper

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著者・編者	Loshin, David / Reifer, A.,
出版社	(Morgan Kaufmann, US)
出版年月	2013
ページ数	120 pp.
言語	ENG
ニュース番号	＜604-906＞

解説

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.