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Strategic Management : Theory and Practice. 4th ed. 戦略的経営－理論と実践 第4版
・ISBN 978-1-4522-3498-4 paper GB£ 212.00
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5063-7459-8
| 著者・編者 | Parnell, John A., |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2014 |
| ページ数 | 641 pp. |
| 言語 | ENG |
| ニュース番号 | ＜604-842＞ |
解説
Balancing theory with practice, this fully updated fourth edition of John A. Parnell's acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course, Strategic Management is appropriate for a range of undergraduate and graduate courses.