株式会社極東書店トップ ＞ 商品一覧 ＞ Narrative and Innovation : New Ideas for Business Administration, Strategic Management and Entrepreneurship.
商品詳細
Narrative and Innovation : New Ideas for Business Administration, Strategic Management and Entrepreneurship. 語りとイノベーション －経営学、戦略的経営、企業家精神の新しい概念－
・ISBN 978-3-658-01374-5 soft EUR 49.99
￥13,361.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
| 著者・編者 | Müller, Andreas P. / Becker, L. (eds.), |
|---|---|
| シリーズ | Management - Culture - Interpretation |
| 出版社 | (Springer VS, GW) |
| 出版年月 | 2013 |
| ページ数 | l, 273 S. |
| 言語 | GER |
| ニュース番号 | ＜604-796 604-L365＞ |
解説
The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As "stressors" and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.