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Applied Crisis Communication and Crisis Management : Cases and Exercises. 応用危機コミュニケーションと危機管理
・ISBN 978-1-4522-1780-2 paper GB£ 125.00
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お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-5443-0853-1
| 著者・編者 | Coombs, W. Timothy, |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2014 |
| ページ数 | 256 pp. |
| 言語 | ENG |
| ニュース番号 | ＜604-1554＞ |
解説
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters