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Vertical Price Coordination and Brand Care : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance. 垂直的価格調整とブランドケア －再販売価格維持の禁止への学際的視点－
・ISBN 978-3-642-35569-1 soft EUR 49.99
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お気に入り
★★★
| 著者・編者 | Ahlert, Dieter / Schefer, B., |
|---|---|
| シリーズ | SpringerBriefs in Business |
| 出版社 | (Springer, GW) |
| 出版年月 | 2013 |
| ページ数 | 80 S. |
| 言語 | ENG |
| ニュース番号 | ＜603-1480 603-932＞ |
解説
Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with the prohibition of Resale Price Maintenance, which is intensively discussed in Germany at the moment. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory. Thus it reflects on the consumer benefits and welfare effects of RPM legalization at the same time. Since it provides new and constructive class-based suggestions for a re-design of European cartel law, this book should be valuable for researchers, practitioners and politicians. ?