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Routledge Handbook of Sport and Corporate Social Responsibility. ラウトレッジ版 スポーツと企業の社会的責任ハンドブック
・ISBN 978-0-415-78305-7 2013 hard GB£ 245.00
￥77,616.- (税込) ※（※）価格はご注文時の参考価格となります。
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・ISBN 978-1-138-12162-1 2015 paper GB£ 67.99
￥21,539.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-74753-7
| 著者・編者 | Paramio-Salcines, Juan Luis / Babiak, K. / Walters, G. (eds.), |
|---|---|
| シリーズ | Foundations of Sport Management |
| 出版社 | (Routledge, UK) |
| ページ数 | 360 pp. |
| 言語 | ENG |
| ニュース番号 | ＜603-2523 603-892＞ |
解説
As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.
The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum.
The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.