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Digital Media Sport : Technology, Power and Culture in the Network Society. デジタルメディア・スポーツ －ネットワーク社会における技術、パワー、文化－
・ISBN 978-0-415-51751-5 2013 hard GB£ 187.99
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・ISBN 978-1-138-24329-3 2016 paper GB£ 50.99
￥16,153.- (税込) ※（※）価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-38285-1
| 著者・編者 | Hutchins, Brett / Rowe, D. (eds.), |
|---|---|
| シリーズ | Routledge Research in Cultural and Media Studies |
| 出版社 | (Routledge, UK) |
| ページ数 | 274 pp. |
| 言語 | ENG |
| ニュース番号 | ＜603-2527 603-2627＞ |
解説
Live broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets.
Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies.
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