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Name: Decoded : The Science behind Why We Buy.
Author: Barden, Phil
ISBN: 978-1-118-34560-3

Decoded : The Science behind Why We Buy.

・ISBN 978-1-118-34560-3 hard

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電子版あり大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-20834-1

Reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing