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Public Relations and Communication Management : Current Trends and Emerging Topics. 広報とコミュニケーション管理
・ISBN 978-0-415-63089-4 hard GB£ 210.00
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・ISBN 978-0-415-63090-0 paper GB£ 62.99
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-0-203-07925-6
| 著者・編者 | Sriramesh, Krishnamurthy / Zerfass, A. / Kim, Jeong-Nam (eds.), |
|---|---|
| 出版社 | (Routledge, US) |
| 出版年月 | 2013 |
| ページ数 | 390 pp. |
| 言語 | ENG |
| ニュース番号 | ＜601-1669 601-670＞ |
解説
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master's theses. This volume recognizes the Grunig's contributions to public relations scholarship over the past four decades.
To honor the Grunig's scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.