株式会社極東書店
🔍
ログイン 会員登録

株式会社極東書店トップ ＞ 商品一覧 ＞ International Marketing and the Country of Origin Effect : The Global Impact of 'Made in Italy'.

商品詳細

International Marketing and the Country of Origin Effect

International Marketing and the Country of Origin Effect : The Global Impact of 'Made in Italy'. 国際マーケティングと原産国の効果

・ISBN 978-1-78195-560-4 hard GB£ 106.00

￥33,580.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。

お気に入り ★★★

カートに入れる

著者・編者Bertoli, Giuseppe / Resciniti, R. (eds.),
出版社(E. Elgar, UK)
出版年月2012
ページ数202 pp.
言語ENG
ニュース番号＜601-666＞

解説

The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets.

The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts.

This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

Contributors: B. Balboni, L. Battaglia, G. Bertoli, G. Bortoluzzi, T. Bursi, E. Cedrola, A. De Chiara, P. de Luca, A. De Nisco, B. Francioni, S. Grappi, G. Mainolfi, V. Marino, E. Martinelli, M. Matarazzo, F. Musso, M.R. Napolitano, A. Pagano, T. Pucci, R. Resciniti, C. Simoni, D. Vianelli, M. Vignola, L. Zanni