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商品詳細
Bricks Matter : The Role of Supply Chains in Building Market-Driven Differentiation. 市場主導の差別化の構築におけるサプライ・チェーンの役割
・ISBN 978-1-118-21831-0 2013 hard
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-119-20338-4
| 著者・編者 | Cecere, Lora M. / Chase, C. W., Jr., |
|---|---|
| シリーズ | Wiley & SAS Business Series |
| 出版社 | (Wiley, US) |
| ページ数 | 303 pp. |
| 言語 | ENG |
| ニュース番号 | ＜601-584 601-L234＞ |
解説
Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals. Bricks Matter shows you how you can identify market risks and opportunities and translate these into winning tactics. Business cases highlight how business leaders are winning through market-driven approaches.
- Helps you understand how to apply the emerging world of predictive analytics for the better management of value networks
- Includes business cases illustrating the market-driven approach
- Reveals how businesses can identify market risks and translate these into supply-side tactics
As companies transition from demand-driven to market-driven approach, the focus in organizations shifts from one of vertical excellence to building strong market-to-market horizontal processes. Improve revenue by increasing market share, improve profit margins, and maintain high levels of customer service with the indispensable guidance found in Bricks Matter.