商品詳細

Modern Retail Management is the complete guide to the fundamental principles of retailing for students. Taking a highly practical approach to the subject it uses case studies throughout to illustrate best practice in the industry. Tailored to the needs of both lecturers and students it is the only book on the market to tackle the challenges and opportunities of online retailing in a holistic way. It covers everything readers need to know about retail management including: trends and change in the sector; store environment; operations; merchandising; innovation; managing staff; marketing; logistics; consumer psychology and much more.