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Cultural Difference in Television Programs : Foreign Television Programs in China. テレビ番組における文化的差異－中国の外国テレビ番組
・ISBN 978-3-631-63860-6 hard SFR 82.20
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| 著者・編者 | Feng, Zhuo, |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2012 |
| ページ数 | 330 pp. |
| 言語 | ENG |
| ニュース番号 | ＜600-2599＞ |
解説
What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.