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Critical Multimodal Studies of Popular Discourse.

Critical Multimodal Studies of Popular Discourse. 大衆のディスコースの批判的多様式研究

・ISBN 978-0-415-62471-8 2014 hard GB£ 171.99

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・ISBN 978-1-138-21053-0 2016 paper GB£ 51.99

¥16,470.- (税込) (※)価格はご注文時の参考価格となります。
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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 978-0-203-10428-6

著者・編者Djonov, Emilia / Zhao, S. (eds.),
シリーズRoutledge Studies in Multimodality
出版社(Routledge, UK)
ページ数272 pp.
言語ENG
ニュース番号<600-2571 600-3087>

解説

Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.

It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.