株式会社極東書店トップ ＞ 商品一覧 ＞ Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business.
商品詳細
Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business.
・ISBN 978-0-230-37819-3 hard EUR 64.99
￥17,371.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Stroud, Dick / Walker, K., |
|---|---|
| 出版社 | (Palgrave Macmillan, UK) |
| 出版年月 | 2013 |
| ページ数 | 249 pp. |
| 言語 | ENG |
| ニュース番号 | ＜598-L432＞ |
解説
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.