株式会社極東書店トップ ＞ 商品一覧 ＞ Sports Marketing. 5th ed.
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解説
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.