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Lifestyle Brands

Lifestyle Brands : A Guide to Aspirational Marketing.

・ISBN 978-1-137-28592-8 hard EUR 74.99

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お気に入り
著者・編者Saviolo, Stefania / Marazza, A.,
出版社(Palgrave Macmillan, UK)
出版年月2013
ページ数141 pp.
言語ENG
ニュース番号<598-996>

解説

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.