株式会社極東書店
🔍
ログイン 会員登録

株式会社極東書店トップ ＞ 商品一覧 ＞ Principles of Marketing : An Asian Perspective. 3rd ed.

商品詳細

Principles of Marketing

Principles of Marketing : An Asian Perspective. 3rd ed. P.コトラー他著　マーケティング原理 －アジアの視点－第3版

・ISBN 978-981-06-8753-3 paper

お気に入り ★★★

お問い合わせ

著者・編者Kotler, Philip / Armstrong, G. / Swee-Hoon, Anq et al.,
出版社(Prentice Hall, US)
出版年月2012
ページ数804 pp.
言語ENG
ニュース番号＜598-987＞

解説

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.