株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Brand Management : Building, Measuring, and Managing Brand Equity. 4th ed.
商品詳細
解説
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.