株式会社極東書店トップ商品一覧E-Business. 2nd ed.

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E-Business.

E-Business. 2nd ed. 電子商取引 第2版

・ISBN 978-0-230-30456-7 paper

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電子版あり 大学・学術機関向け電子ブック(eBook)ISBN 9781350479289
著者・編者Beynon-Davies, Paul,
出版社(Palgrave Macmillan, UK)
出版年月2013
ページ数432 pp.
言語ENG
ニュース番号<598-882>

解説

The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points. New to this Edition: - Revised structure which builds a conception of eBusiness from first principles - Integrated chapter case studies and revised free-standing international case studies - Coverage of new topics including mobile commerce, electronic government and cloud computing - Increased range of learning material in each chapter as well as fully updated online resources eBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business.