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Name: The Social Media Manifesto.
Author: Hallam, Jed
ISBN: 978-1-137-27141-9

The Social Media Manifesto. ソーシャルメディア宣言

・ISBN 978-1-137-27141-9 hard

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著者・編者	Hallam, Jed,
出版社	(Palgrave Macmillan, UK)
出版年月	2013
ページ数	163 pp.
言語	ENG
ニュース番号	＜598-849＞

解説

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.