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The Content Analysis Guidebook. 2nd ed. 内容分析案内 第2版
・ISBN 978-1-4129-7947-4 paper GB£ 147.00
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★★★
| 著者・編者 | Neuendorf, Kimberly A., |
|---|---|
| 出版社 | (Sage, US) |
| 出版年月 | 2017 |
| ページ数 | 456 pp. |
| 言語 | ENG |
| ニュース番号 | ＜598-2278 598-31＞ |
解説
Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.