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Marketing Management in Geographical Remote Industrial Clusters : Implications for Business-to-Consumer Marketing. 地理的に遠い産業クラスターにおけるマーケティング管理
・ISBN 978-981-4383-05-9 2013 hard
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電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-981-4383-06-6
| 著者・編者 | Tesar, George / Bodin, J., |
|---|---|
| 出版社 | (World Scientific, SI) |
| ページ数 | 506 pp. |
| 言語 | ENG |
| ニュース番号 | ＜597-767＞ |
解説
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.