株式会社極東書店トップ商品一覧Strategic Management: Text and Cases. 6th ed.

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Strategic Management: Text and Cases.

Strategic Management: Text and Cases. 6th ed. [ペーパー版]G.G.デス他著 戦略経営-テキストと事例 第6版

・ISBN 978-0-07-131704-7 paper Global ed.

お気に入り
著者・編者Dess, Gregory G. / Lumpkin, G. T. / Eisner, A. B. et al.,
出版社(McGraw-Hill/Irwin, SI)
出版年月2012
ページ数506 pp.
言語ENG
ニュース番号<597-703>

解説

Strategic Management: Text and Cases, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media. The text is rounded off by rich, relevant, and teachable cases.

The case selections emphasize variety, currency, and recognizable company names on the global stage. The cases include both financial data and strategic issues. This group of cases gives instructors and students unparalleled quality and variety. These selections combine comprehensive and shorter-length cases about well-known companies from around the world.