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株式会社極東書店トップ ＞ 商品一覧 ＞ Strategic Management: Creating Competitive Advantages. 6th ed.

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Strategic Management: Creating Competitive Advantages.

Strategic Management: Creating Competitive Advantages. 6th ed. ［ペーパー版］G.G.デス他著　戦略経営－競争上の優位を創造する　第6版

・ISBN 978-0-07-131768-9 paper Global ed.

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著者・編者Dess, Gregory G. / Eisner, A. / Lumpkin, G. T. et al.,
出版社(McGraw-Hill/Irwin, SI)
出版年月2012
ページ数576 pp.
言語ENG
ニュース番号＜597-702＞

解説

Strategic Management, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media.