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Living with Television Now : Advances in Cultivation Theory and Research. テレビと生きる－意識培養説と研究の進展
・ISBN 978-1-4331-1369-7 hard SFR 158.00
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お気に入り
★★★
・ISBN 978-1-4331-1368-0 paper SFR 49.30
￥14,207.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
| 著者・編者 | Morgan, Michael / Shanahan, James / Signorielli, Nancy (eds.), |
|---|---|
| 出版社 | (P. Lang, SZ) |
| 出版年月 | 2012 |
| ページ数 | 448 pp. |
| 言語 | ENG |
| ニュース番号 | ＜597-2075＞ |
解説
George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world. Since the 1970s, cultivation analysis has been a lens through which to examine television's contributions to conceptions of violence, sex roles, political attitudes and numerous other phenomena. Hundreds of studies during this time have (mostly) found that there are relationships between television exposure and people's worldviews, but important questions remain: just how big are these relationships, are they real, are some people more vulnerable to them than others, do they vary across different topics, and will we continue to find them in new media environments?
In this collection of nineteen chapters, leading scholars review and assess the most significant developments in cultivation research in the past ten years. The book highlights cutting-edge research related to these questions and surveys important recent advances in this evolving body of work. The contributors point us toward new directions and fresh challenges for cultivation theory and research in the future.
In this collection of nineteen chapters, leading scholars review and assess the most significant developments in cultivation research in the past ten years. The book highlights cutting-edge research related to these questions and surveys important recent advances in this evolving body of work. The contributors point us toward new directions and fresh challenges for cultivation theory and research in the future.