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The Business of Healthcare Innovation. 2nd ed. 医療イノベーションのビジネス 第2版
・ISBN 978-1-107-02497-7 hard GB£ 84.99
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・ISBN 978-1-107-60777-4 paper GB£ 42.99
￥13,619.- (税込) ※（※）価格はご注文時の参考価格となります。
納品価格につきましては書籍の入荷時点で確定となります。
版元の原価改定、外国為替の変動等により異なる場合がございますので、予めご了承下さい。
お気に入り
★★★
電子版あり 大学・学術機関向け電子ブック（eBook）ISBN 978-1-139-17662-0
| 著者・編者 | Burns, Lawton R. (ed.), |
|---|---|
| 出版社 | (Cambridge U. Pr., UK) |
| 出版年月 | 2012 |
| ページ数 | 600 pp. |
| 言語 | ENG |
| ニュース番号 | ＜595-273 595-L193＞ |
解説
The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.