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Name: Strategic Management : A Competitive Advantage Approach, Concepts and Cases. 14th ed.
Author: David, Fred R.
ISBN: 978-0-13-266423-3

Strategic Management : A Competitive Advantage Approach, Concepts and Cases. 14th ed.

・ISBN 978-0-13-266423-3 cloth US$ 244.20

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・ISBN 978-0-273-76748-0 paper Global ed.

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著者・編者	David, Fred R.,
出版社	(Prentice Hall, US)
出版年月	2011
ページ数	688 pp.
言語	ENG
ニュース番号	＜594-L321＞

解説

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.