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Preface to Marketing Management.

Preface to Marketing Management. 13th ed. マーケティング管理序説　第13版

・ISBN 978-0-07-131802-0 paper Int'l ed.

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著者・編者Peter, J. Paul / Donnelly, J. H., Jr.
出版社(McGraw-Hill/Irwin, SI)
出版年月2013
ページ数268 pp.
言語ENG
ニュース番号＜594-796＞

解説

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.